Futuro i Viscoplast – mini kampanie.

Futuro and Viscoplast – mini-campaigns.

This project assumed preparation of a set of POS materials for the products of Futuro, Nexcare, and Viscoplast brands, all owned by 3M. Our tasks included formulating the design of a possibly universal set of sales & promotional displays dedicated mainly to pharmacies, sporting goods shops, and medical supply shops.

In the case of Futuro, a brand of modern compression bands, we prepared solutions for smaller- and larger-format shops. Depending on the available space or needs of the owners of the POS owners, we offered floor stands, counter stands, and mountable stands. The identification of Nexcare and Viscoplast plasters and dressing brands was strengthened thanks to the implementation of the new types of displays. Similar to the case of Futuro, our proposal covered shops of different sizes and available space.

The scope of all projects included preparation of visualisations based on the analysis of the needs of the client and of the merchandising possibilities of the target POS. From the start of the technological study & construction, we took into account the need to distribute our displays all over Europe, as well as outside its borders.